Juhani Tontti asked:


Why I picked Donald Trump as an example is, that he has done an excellent job in brand building. Basically we all home business entrepreneurs can do the same for our brands in our businesses.

1.The Brand In Home Business Sells More.

It is clear that people want to buy repeatedly from a well known site, which they have good experiences of. A familiar brand is a safe and easy choice for most of us. It means lower risks and quaranteed customer experience. The question of repeat purchases is important. Strong brands have more loyal customers. They own a place in the thoughts of the customers.

People tend to ask for help from each other, when they are looking a place in the internet to buy something. It is easy to recommend a strong brand. Strong brand in home business means that the image, which the customer has, is of better quality and this means that the sites with strong image can sell with higher prices and people accept that and even wait for that. They see that then the quality/price ratio is in balance.

2. Build Home Business Brand With Trust!

One way to understand brand building is to see brands as human beings. In many respects they are much alike. Brand building is like building relationships between people. Think about that. How many aspects is included in those relationships.

And how many phases there is. Introduction, get to know better, small disappointments, love and hate, breaks in the relationship and so on. Over time people change, so do the brands. However there is one fundamental difference, brands never grow old. They can always be up dated, to look young and **** all the time.



But back to the comparison. The most important issue in human relations is the trust between two people. Trust, what is it? It means that both parties have an understanding, why they like each other and as far as these issues are working well, there is no problem. But if another party feels that another one has broken one of these core trust issues, the trust starts to weaken. So it is very healthy to think often, what are the trust factors in my home business, those I have to keep.

You can build trust by giving, what you have promised. Do not overpromise and underdeliver. That means automatically disappointment, which people remember for a long time. A disappointed customer also talks to other customers in the market, for instance in forum posts, and the bad image starts to grow. If this happens, an entrepreneur must right away correct the situation.

It is easier to understand the brand and trust, when you look your business with the eyes of the customer. Be creative and imagine, what you wait from your regular internet supplier. What feelings you have, when you visit his site, what would you change or do better.

3.What Is The Brand Made Of?

The brand is the image, which your target audience has about your home business website.

It is a package, which includes visual and copy style, products for sale, service the webmaster offers, the ability of the site to renew itself and the competing sites, with which the customers compare your site. There are alot of elements, which you have to adjust all the time.

1.The Brand Must Be Active!

Yes, active. Customers have to recognise that your home business site follows the trends and has enough changes. Even surprises. My experience from advertising agencies show that people love new things and are eager to try them. A leading brand in home business must simply lead the development and try new things first. If they do not work saleswise, they do good for the brand anyway.

The home business brand is the image, your target audience has about your site. The better image vs. your competitor the better. Think your home business with the eyes of your customer. Then some day you can say like Donald Trump that my site is the hottest brand in home business planet!



Louis

Julie Hanson asked:


 

I was thinking the other day, about how important it is to be earning a residual or a passive income. At one point I was all set to continue with my corporate career for the rest of my life, relying on my pension to see me through!!! I now realise what a mistake that would have been!

One of my key goals now in life is to make my living by earning a residual income. My husband, Alec and I have realised that the way to make serious money is not by working for somebody else. We have done a lot of reading and research on the subject and know that this is the way that we want to build our future.

I looked up the definition of residual income in the dictionary and it came up with:

(Also called Passive Income) is income earned on an ongoing basis for effort done once in the past.

Now I like the sound of that!! So this means you put all the work in up front, but then get to relax and enjoy the money later on. I also checked out the definition of Passive Income on Wikipedia and it stated:

Passive income is a rent received on a regular basis, with little effort required to maintain it. It is advocated by some authors, especially by R Kiyosaki.

Some examples of passive income are: Landlord Income; Writing a book or a song; Inventing something that requires a patent; Earnings from affiliate schemes; Interest from shares; Pensions







It was because of reading a Robert Kiyosaki book that I realized that I had to earn a residual income. I had stumbled across a Network Marketing company and joined, they recommend that I read Rich Dad Poor Dad. I hadn’t been big into Personal Development until this point so I hadn’t even heard of him.

He explained the subject so well. He described how when you’re an employee you are working towards somebody else’s dream. When you stop working you also stop getting paid. You are basically trading time for money. This is the same for people who are self employed, if you are a one man band, once you stop working nobody will pay you.

Kiyosaki talks about the importance of moving to the B Quadrant (Business); this will ensure you will earn a residual income. I started to think about all the ways that I could make a residual income:

· Rental from property: this is a good option, although the market is pretty volatile at the moment. You also have to have some up front capital to put into this, so it’s a bit of a risky option.

· Royalties from a book or a patent: I’ve always fancied writing a book, but actually doing it is another matter. This would require a lot of time and discipline and actually some talent as well. Writing songs would come under this category also, but I’m probably not very good at that either! I also hadn’t come up with any good ideas that could be patented either

· Earnings from affiliate schemes – this is a good option, you would just require some internet marketing skills to get started with this one.

· Earnings from a business that does not require direct contact from the owner. Now this sounded good to me!! I’ll talk more about this later.

· Stocks and bonds ownership: Again a good option but you need two things – knowledge and capital. As I said before the market is pretty volatile too so probably not the best time to invest!

· Pensions – a good option if you can wait that long – I’m impatient, so not a good option for me!

So the method I wanted to talk more about was earnings from a business that does not require direct contact from the owner.

I would consider Network Marketing as a way to create one of these businesses. It allows you to start a business and move from the E (Employee) Quadrant or the S (Self Employed) Quadrant into the B Quadrant. In an article by Kiyosaki and Donald Trump, Network Marketing is described as being a business for people who want to change their lives!

They recommend Network Marketing as a great way to get the skills and attitude for the B Quadrant. Being in business can be very tough which is why the majority of businesses fail. However in Network Marketing your chances of success are greater. I say this for a couple of reasons; firstly it is a great way to build a residual income business without investing huge amounts of time or money.

You can also build your business in your spare time around your job or your current business. You build it once then relax and reap the rewards. You are also earning money from your business whilst you’re building a residual income. Most businesses take years to break even never mind make a profit.

Another great thing is that when you join an MLM business you work with a Mentor. This automatically increases your chance of success. When you’re working with somebody who has been there and done it already, you can learn from their mistakes and their successes. Napoleon Hill talks about creating a Mastermind Group around you; this is what you do in Network Marketing. You work with your sponsor, upline, downline and sidelines, you can achieve more as a group than as an individual. You’re working towards one common goal – this is very powerful.

So just to sum up, I believe that it is very important for everybody to be building a residual income and for me a network marketing business was the best way forward. I would strongly suggest it for anybody.

by Julie Hanson, (c) 2008



Carmen

halcyonkisme asked:


The book is not a how-to book. It is basically giving you a different way of thinking. It has inspired me to do something about my low income lifestyle. I need information, I don’ t want to follow advice or guidance that might be misleading.

Tammy